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Exertus AI Online
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Morning. Your IUL CPL is down 18% this week — biggest mover. Want me to scale the winning creative budget +30% across Meta?
YO
Yes, scale it. Also draft 3 hook variations for Living Benefits targeting parents 35–55.
Scaled IUL ad set 'Reel-A-Tax-Free' from $40 → $52/day. Here are 3 Living Benefits hooks:
1. "If you got sick tomorrow… would your policy pay you today?"
2. "1 in 2 men. 1 in 3 women. The diagnosis isn't if — it's when."
3. "You insured your car. You insured your house. Now insure the person driving both."
Want me to push these to the Vault and start a $25/day split test?